Tony always says, “fall in love with your customer, not your product” if you want your business to be successful. When you are truly serving and providing value to your ideal customer, that is when you have the opportunity to grow and thrive. So ask yourself – What business are you really in? Who are you serving? And how could you serve them even better? Watch as Business Mastery graduate Rebekah Keat explains how Tony helped her answer these questions and so much more.

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Tony Robbins is a #1 New York Times best-selling author, entrepreneur, and philanthropist. For more than 37 years, millions of people have enjoyed the warmth, humor and dynamic presentation of Mr. Robbins’ corporate and personal development events. As the nation’s #1 life and business strategist, he¹s called upon to consult and coach some of the world¹s finest athletes, entertainers, Fortune 500 CEOs, and even presidents of nations.

Credit to Tony Robbins for his amazing work!