ROI of Social Media – What’s the ROI of Social Media. Everybody’s worried about ROI of Social Media? What about the hidden ROI of what happens in real life when you care about your customers? What’s the ROI of your mother? No really. Because I’m telling you right now, the ROI of my mom is everything. The only reason I’m standing here is because I was perfectly parented. My mom sniffed me out and executed against my skills, and schlepped my baseball cards at six in the morning to go to baseball card games. That’s caring. So when you ask me about the ROI of social media, I ask you, what’s the ROI of your mother?

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Gary Vaynerchuk is a New York Times and Wall Street Journal Best-Selling author, self-taught wine expert, and innovative entrepreneur.